Knowing which projects actually make money
It is easy for a creative business to be flat out and still not sure which work pays. The headline fee on a project rarely tells you the real story once the hours that went into it are counted.
Creative work is brilliant at making things and notoriously tricky at tracking the money behind them — lumpy cash flow, half-finished projects and a shifting mix of staff and freelancers. We help design, marketing, media and studio businesses see where they actually make money, with a dedicated named accountant, a fixed monthly fee and cloud-first books that turn busy into profitable.
Creative & Agencies
Here's exactly what's involved — and how your own named accountant handles each part for you.
It is easy for a creative business to be flat out and still not sure which work pays. The headline fee on a project rarely tells you the real story once the hours that went into it are counted.
Creative income tends to arrive in waves — a big project lands, then a quiet patch follows — and a mix of retainer and one-off project billing makes the pattern harder to read.
Most agencies and studios flex their capacity with freelancers and subcontractors, which is efficient but brings questions about how those people are engaged and taxed.
Creative businesses sometimes solve real technical problems — building tools, platforms or techniques that did not exist before — and that work can qualify for R&D tax relief.
Beyond R&D, there are specific reliefs aimed at the creative sector, and qualifying companies can benefit meaningfully where the rules are met. They are easy to overlook, so we flag them early.
We run your books in Xero, QuickBooks or Sage with project and time data feeding in, so your numbers are always current and decision-ready. Joining us is paperless and usually takes a few days, with your records collected under professional clearance.
Last reviewed: June 2026. This page is general guidance, not advice — figures relate to the 2025/26 UK tax year and may change. Please get in touch for advice tailored to your circumstances.
FAQ
By tracking the time and costs that go into each job against what you bill for it. We use your time and project data to measure profitability job by job and value your work-in-progress, so you can see your real margins and price future work accordingly.
Book a free, no-obligation consultation and we'll show you exactly how MMR can help — with a clear fixed-fee quote and no pressure.